If you’re a short-term rental host looking to stay booked in 2025, you’re in good company. The STR space is shifting fast, and guest expectations are evolving right alongside it. The good news? You don’t need to do it all — just focus on what matters most.
Here are three trends worth paying attention to this year.
1. Guests Love Eco-Friendly Stays 🌿
Sustainability isn’t just a nice bonus anymore — guests are actively looking for it. Even small upgrades like refillable soaps, compost bins, or energy-efficient lighting can make your property stand out.
If your space includes eco-conscious touches, make sure guests know. Mention them in your listing description, include a photo or two, and reinforce the message in your welcome materials. It shows you care — and that’s something guests notice.
📈 A 2025 Booking.com report found that 93% of travelers want to make more sustainable choices. It’s not a niche anymore — it’s mainstream.
2. Nature Escapes Are in Demand 🏞️
Guests are craving calm, space, and a break from the noise. Rural and nature-adjacent listings are outperforming urban stays in many markets — especially with couples, families, and remote workers looking to unwind.
If your property offers fresh air, forest views, or just peace and quiet, make that a focus. Use language that invites your guest to unplug, slow down, and recharge.
Even a small patio or balcony can go a long way — especially if it’s framed as a cozy spot for morning coffee or stargazing.
📍 AirDNA reports a 14% year-over-year growth in rural and small-town bookings in the U.S.
📊 And Hospitable’s Canadian report confirms the same: rural and destination areas are outperforming big cities in occupancy and guest demand.
3. Thoughtful Touches = 5-Star Reviews ✨
The best guest experiences aren’t always the fanciest — they’re the most thoughtful. A handwritten note, a few local tips, or a small welcome treat can completely change how someone feels about their stay.
Even as more hosts embrace automation (which is smart!), it’s the human touches that turn a good stay into a memorable one.
🛎️ A Canadian market outlook by Grand View Research forecasts steady growth in the STR space — driven in part by hosts who are offering more personalized and polished guest experiences.
✨ Pro tip: Think of one small thing you would love to receive as a guest — then make it your signature.
Final Thoughts
You don’t need a massive reno or a picture-perfect property to stand out. Most guests are looking for comfort, care, and a host who’s paying attention. Focus on that, and you’ll be ahead of the curve — this year and next.
Need help putting these ideas into action? From listing upgrades to streamlining your guest messaging, I offer support tailored to STR hosts. Let’s make your rental work smarter (and shine brighter).